RACISM TODAY Essays - Racism, Discrimination, Hatred, Covert Racism

RACISM TODAY "...Everybody jumped on him, beat the hell out of him... Everybody was hitting him or kicking him. One guy was kicking at his spine. Another guy hitting on the side of the face... He was unconscious. He was bleeding. Everybody had blood on their forearms. We ran back up the hill laughing... He should have died... He lost so much blood he turned white. He got what he deserved" (Ridgeway 167.) The skinheads who performed this random act of racial violence in 1990, had no reason to brutally beat their victim other than the fact that he was Mexican (Ridgeway 167). Racism is objectively defined as any practice of ethnic discrimination or segregation. Fortunately, racial violence is steadily declining as the turn of the century approaches. Now a new form of racism, covert racism, has recently sprung from the pressures of political correctness. This new form of racism, although slowly declining, still shows signs of strong support (Piazza 86). Covert racism assumes a form of civil disobedience against politically correct thought and speech. Essentially, covert racism is a "hidden" racism, or a racism not easily detected (Piazza 78). "Racism is still strongly prevalent in today's society" (Gudorf 3). The three different basic forms of racism, open racism, violent racism, and covert racism all express forms of hatred towards distinct ethnic groups (Bender 47). These basic forms of racism, although different in form, all have the same main purpose, to promote racism. Open racism expresses freedom of racial thought and speech. Open racists promote their views through strictly persuasionary tactics. This form of racism is allowed in our society because of the First Amendment. Open racism is currently almost nonexistent and steadily declining, because it is considered politically incorrect and socially unacceptable. Violent racism promotes racism through violence, fear, and persuasionary tactics (Leone 49) This form of racism is not protected by the First Amendment because it promotes violence to express its ideas. Unfortunately many violent racial groups claim they do not promote violence, and therefore these groups are protected by the First Amendment because not enough sufficient evidence exists to prove their violent intent (Ridgeway 123). Covert racism expresses ideas of racism in disguised forms; sometimes the covert racist is not even aware of the fact that he is racist. "Racism, it is asserted, is no longer blatant: people nowadays are reluctant to express openly their dislike of and contempt for minorities, indeed are not prepared to express publicly a sentiment that could be interpretted as racist. Racism, it is said, is subtle: it is disguised, kept out of sight" (Enrlich 73) "The suggestion that there is a new racism--a racism that has a new strength precisely because it doesn't appear to be racism--deserves serious consideration" (Piazza 66). Avoiding minorities on the street and denial of a public benefit to a minority which would be awarded to a white are examples of covert racism. "Since it is no longer politically correct to openly express one's racist views, people therefore favor disguised, indirect ways to express their bigotry" (Piazza 68). Covert racism is the most abundant form of racism in our society today. What causes racism? Unfortunately, the answer is much longer and detailed than the question. The three main causes for racism are: racism has become part of our heritage, right-wing racial and political groups, and pride in one's own race. Practically since the dawn of man's existence man has undoubtedly noticed differences between races. "Racism's presence throughout the formation of our culture is quite evident" (Tucker 17). Frequently throughout history the ethnic group with the most power has assumed that its race and culture are superior to others. The same incident even occurred in America with the introduction of slaves. Throughout American history, racism has been strongly prevalent. "Racism's roots lie deep within the foundation of our society" (Tucker 19). These roots undoubtedly are the source for a great many of the racist groups and covert racism ideas found throughout our society. Extremist social and political groups, particularly those advocating right-wing policies of racial inequality, promote racism as well. These groups serve as the epitome of racial thought and speech (Ridgeway 10). The following represent various racist groups found

man versus nature essays

man versus nature essays So God created man in His own image And God saw every thing that He had made, And, behold, it was very good. From the beginning of time, writers and philosophers alike have been setting Man apart from beast, but what is it that makes this partition factual? It is widely believed that Man, by nature, has the capability of consciously contemplating a situation and determining whether the outcome is right or wrong, that Man reacts to a situation by ruling of outlook rather than stimuli, and that Man has more priorities than self-fulfillment; such as religious obligation, parental duties, and cooperative behavior amongst his own kind through social contract. Though these positive characteristics that separate us from our other earthly inhabitants seem superior, these same characteristics may lead us to our own destruction, as well as that of our own planet. Author Mary Shelley discusses the issue of Mans nature through her greatly renowned novel Frankenstein, in which a knowledge crazed scientist is determined to put himself on the scientific map by creating a human-like creature of enormo us strength but with a less than human state of mind. Another author who approaches this idealistic matter is John Locke, who makes clear of this issue in his Political Writings, particularly in Chapter Two: Of the State of Nature. Through the examination of these well-respected minds as well as my personal experience, it is made clear that certain unique characteristics separate Man from animal. As one observes a pet, it is obvious that there are tremendous differences between the observer and the animal. My seven-year-old obese beagle, Muggsy, has no value of right and wrong. He holds no respect towards those who supply him with the necessities of living or the requirements of comfort. For example, Muggsy tends to steal objects around the house and refuses to giveback the item. He...

Organization and Managing People Term Paper Example | Topics and Well Written Essays - 2500 words

Organization and Managing People - Term Paper Example Organization and Managing People When the launch of consultation tactics within the organization involves requesting for the other party’s assistance in the matter or altering the proposal so as to convince them that their consultation on the matter is invaluable and thus, required. Empowerment is the key to promoting employee motivation and launching power distribution to reaffirm an employee’s belief that the organization trusts his/her skills, knowledge and decision-making abilities. An example of this measure is a Finance Manager granting the Assistant Finance Manager the right to authorize daily sales reports which previously required the former’s signature. Participative management allows employees to adopt a more direct role in the entire decision-making process by setting goals and resolving organizational issues to achieve the identified objectives. It allows managers to distribute power in the company through the promotion of autonomy. A manager needs to consider the following factors to make delegation effective: providing appropriate training to employees to ensure that they are able to manage tasks, encourage managers to delegate work, boost a system of participative management in the organization. By using rational persuasion on the basis of logical argumentation and evidence a manager can ensure that his employees commit to health guidelines in a company. The same could also be achieved through the tactic of pressure as a result of which constant reminders are placed in the company to promote compliance.

Business Research Method2 Essay Example | Topics and Well Written Essays - 2250 words

Business Research Method2 - Essay Example The metamorphosis of education industry is visible at all levels such as primary education, secondary education, higher education, adult education and alternative education. The change has been with the curriculum, learning modalities, teaching, technology, and economics. Education at preschool levels: Education at the preschool level has seen enormous changes in the last two decades. Preschool or Childcare was initially started with an intention to serve those working couple who have to leave the child in a creche, which can take care of the child during the day. Gradually these creche started converting themselves into education providers for the little toddlers. Creches not only provide care for children of working mothers but also play an educational role, with the pre-school education play a key part in child's development (Vlok 1996, pg.403). These schools fulfills the basic issues which the parents would like their children to achieve including personal, social, and emotional development apart from communication, knowledge and understanding of the world Since the initiation of the globalization process, the education industry has changed completely. Now educational institutions can spread their wings globally to any part of the world where potential exists including in developing but potential countries like China, India, etc. Educational institutions try to enter new markets through entry strategies like the franchisee system. According to a report â€Å"the preschool industry in India accounts for 985million$ and the largest chain of pre schools in India comprises of just 550 schools, less than 4% of the total market potential of 15,000 preschools†. (Kumar 2008). Though the above mentioned fact, it is very clear that in a country like India there is a huge potential to start preschool businesses. Modern pre schools which would like to distinguish from the rest and stay away from cut throat competition, now offers other extra curricular activitie s to the children who enroll with them like playing, teamwork, self help skills, scientific thinking, creative arts, etc. As far as the pre school industry is concerned the competition is from the unorganized sector. Parents wanting to put their wards in the best schools located at far away places have left many a school go vacant in the UK. In December 2008, revised school admission code was formulated and was presented in the parliament. One of the agenda is to â€Å"improve the application process so that parents can apply for a school place to the local authority in which they live, instead of the authorities where their preferred schools are located† (nfer.ac.uk) With the visible improvement in the lifestyle of the people, the demand for a well structured, branded pre-school will grow leaps and bounds in the years to come. â€Å"The preschools which have a good track record and look for new things to inculcate in their curriculum remain successful. Moreover, the educati on and training sector is ever growing and everyone wants to try his or her hand at it.† (Arora 2010). The other issue plaguing the pre-school sector is the shortage of teachers, which has become a universal challenge. The global teaching force in primary education has expanded since 1971 but, has slowed down ever since 2000. In primary education sector, education providers who can provide a decent pay to the teachers could stay afloat in serious competition.

By outlining in some detail a piece of structural contingency Essay

By outlining in some detail a piece of structural contingency research, evaluate the contributions of this general approach to s - Essay Example The report will discuss the theory in detail and how it affects the performance of an organisation. The report will also discuss the change on the organisation due to the various contingency variables. The contingency cycle, which changes an organisation from fit to misfit, and then again brings it back to fit though organisation structuring, is explained with examples. Discussion Till the late 1950s, school of classical management dominated the organisational structure. According to this school of thought, one single organisational strategy was effective for all kinds of organisational structure. It was categorised by high degree of planning and decision making. There was a strict hierarchy in this structure and the job responsibilities were well detailed to the lower level staff in advance, by the senior management. From 1930 onwards, this school of thought was challenged extensively by the new school of thought, known as school of human relations. According to this approach, indiv idual employees possessed social and psychological needs. Bottom-up approach was followed here and the lower level departments were increasingly motivated to participate in the decision making processes of the organisation. Many researchers and theorists such as J. W. Lorsch and P.R. Lawrence, (1978) suggested that firms which operated in less stable environments were found to be operating more effectively. Less formalization of the organisation leads to more reliance on mutual agreement between the various departments of the organisation. On the other hand, in case of companies operating in a certain and more stable environment, effective functioning was recognised only when the firm was more formalized, decision making was centralised and there was less reliance on the mutual agreement between different departments. There are many theories of contingency approached. But the most accepted and popular ones are those which are related to leadership, management or organisational struc ture (Tuai, 2011). According to the overall approach of this, whatever happens in a firm depends upon particular circumstances or factors. In general, when whole or parts of an organisation fits together, they are referred to as organisational structure. More specifically, structures include factors such as complexity, formalization and centralisation (Martinez-Leon and Martinez-Garcia, 2011). The dimensions of complexity can be categorised as, spatial, vertical and horizontal. In case of formalisation, the options for individuals are little. There is a higher vertical differentiation where a manager’s work is defined by other senior manager and the senior manager’s work is defined by other managers. This results in division of labour and decrease in discretion. It is different than spatial differentiation because in spatial differentiation, there are organisation wide procedures that limit the discretion. Examples of higher formalisation are bank call centres, superma rkets. Examples for lower formalisation include lawyers, doctors, academics and that formalisation which are associated with skill. Centralisation refers to the extent of decision making, authority and power. Centralisation is inversely correlated with complexity because increase in complexity reduces the central power by distributing these powers through hierarchies and functions. Centralization is weakly correlated to

The Impact Of Advertising On Consumer Price Sensitivity Marketing Essay

The Impact Of Advertising On Consumer Price Sensitivity Marketing Essay Selling things are the focus of any business and to sell a product marketing is a key factor and main step to make people buy the product. In addition, the foremost thing under marketing is advertising, which is the only way with which you can change the perspective of the product in peoples mind. It is actually a form of communication intended to persuade and audience (viewers, listeners or readers) to purchase the product. The intention of actually enlightening on advertising is to know whether advertising has any impact on consumer price sensitivity or not. It does affect the consumer and their buying behavior but to what extent what are the variables and how this is effecting consumers sensitivity toward purchasing a certain product is been elaborated below. H0: Advertising Have an Impact on Willingness to Pay by a Consumer It is relevant to my article because of using demand curve to gather the impacts of advertising on consumer price sensitivity. In this paper The Impact of Advertising on Consumer Price Sensitivity in Experienced Goods Markets written by Tullen Erdem, Michael Keane, Baohong Son (2007), four categories of consumer goods are considered to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising affects consumer demand in many different ways. The authors observed in this article, that advertising is a reason to fall consumers price sensitivity for a particular brand. To understand how advertising effects price sensitivity one needs to estimate how it shifts the shape of the demand curve, which means estimating a demand system for all brands. Estimation of demand among four products, resulting one had a different response in WTP and that is because of focusing on one distinctive feature of the product. The effects of advertising on the shape of the demand curve depend on vertically or horizontally differentiated (attributes) of the product. Advertising stresses on vertical (claims marginal consumers) and horizontal characteristics (a brand perceived as having an advantage) will increase WTP most for those infra-marginal consumers. A supermarket scanner data used on four product categories to examine how advertising use experience, price, promotional activity in the determination of demand. Advertising affect the price elasticity of demand in two different ways: Firstly, advertising affect the limits of the demand functions of individual consumers more or less price sensitive, secondly advertising may affect the number of the set of consumers. The toothpaste and toothbrush panels cover 157 weeks including households in Chicago and Atlanta while ketchup and detergent panels cover 130 weeks included households in Sioux Falls, South Dakota and Springfield. Weekly advertising intensity measures gross saving points for each brand in the market and 60% of households linked to TV ads for last 51 weeks restricted only who bought 3 times over the period. The toothpaste panel contains 345 households who made 2880 purchases, toothbrush panel contains 167 households who made 621 purchases; detergent panels contains 581 households who made 3419 purchase and ketchup panel contains 135 households who made 1045 purchases. Advertising provides more soft information in the ketchup category (differentiated horizontally e.g. thickness in Heinz) and more hard information (vertically differentiated like quality, such as cavity fighting power in toothpaste, removal of plaque in toothbrush and cleansing power in detergent) and is obvious that nat ure of ad varies according to product. Advertising is more likely to increase price sensitivity and lead to more pro- competitive effects when the hard information is in advertising (e.g. relative quality information) rather than soft (e.g. image oriented). All products observed by different brands of same category by market share, mean price, ad frequency, display frequency, feature frequency and mean coupon availability. The statistics are in this way that there are three kinds of variables, like percentage of purchases (covers brand loyalty), ad viewing habits, and willingness to pay with reference to prices that offered. For all 18 brands, advertising reduces price sensitive but increases the prices. Advertising is not profitable because it lowers the elasticity of demand, but lifts the level of demand. The more the noisy signs of product attributes in advertisements have lower variance alternative and have greater WTP while non-risky consumers have higher variance even for the same features. This relates to the view that non-price advertising affect differently due to consumers diverse tastes. Advertising raises the level of demand by increasing the equilibrium price elasticity and decreasing the equilibrium price. Price advertising and non-price advertising affects the demand curves by costs of gaining information related to price, types of consumers and consumers tastes that visits the stores. People who are less sensitive to price are uncertain about attributes. Price advertising affects stores demand curves differently if consumers have different costs of acquiring price information, and differe nt types of consumers visit each store. It means that advertising is complimentary to consumption and is consistent with models where advertising increases WTP for a brand by producing artificial differentiation and conveying information about brand attributes Variables: Brand choice, Information and market power, Quality of the brand, Existence of the brand, Heterogeneity of consumers tastes, Attributes of the brand, Awareness of substitutes, Ad design, Brand differentiation, Barriers to entry and Experience. H0: consumer price sensitivity moderated by brand credibility This article How Advertising Influences Brand Credibility and Consumer Price Sensitivity written by Tulin Erdem, Joffre Swait, Jordan Louviere (2001), connects with my topic in this way that it explains the implication brand credibility of an advertised brand on consumer price sensitivity. Every brand has different affects on consumers on various stages on their decision of choices of a brand. It passes through different utility functions. The paper enlightens the fact, brand effects with information economics depth to analyze whether consumer price sensitivity, consumer valuation of a products overall attractiveness or utility, has an impact by brand credibility, after making a choice of a brand by advertising. The impact of brand credibility on consumer price sensitivity across class that absorbs different levels of consumer ambiguity, four different types of products utility analyzed which are Frozen concentrated juice (Dole, Minute Maid, Sunkist, Tropicana and Welshs); Jeans (Cal vin Klein, Gap, Lee, Levis, Wranglers); Shampoos (Clairol, Herbal Essence, Pantene Pro- V, Pert Plus, Salon Selective) and Personal computers (Apple, Compaq, Dell, Gateway, IBM) Two types of data relevant the hypothesis; firstly, confirmatory factor analysis (CFA) to obtain brand credibility of the most advertised brands at individual level in each of the four categories; and secondly, by price manipulations of the same brand to know the credibility. Subjects rated all five brands individually to estimate the credibility by them and completed a simple pricing choice experiment involving 17 choice sets in each of two product categories in addition to this, there was a distracter task that includes questions regarding their personal values to minimize the chances of linking two tasks. These four products chosen subjects could relate to them. They asked to assess how confident they would feel measuring new products in 21 different product categories before trial, after one trial and after a year of use (using 7- point agree/disagree scales) These results suggested that, as a group, the subjects viewed frozen juice concentrate more as a search good, jeans and shampoo as more short- to medium-term experience goods, and a PC as a longer-term experience good. Subjects in the pre-test (n = 31), main and supplementary (n = 170) surveys were undergraduate students at two major North American universities. Final sample sizes for the main survey were, respectively, 221, 232, 217 and 198 for juice, jeans, shampoo and PCs. The main survey took approximately 35-40 minutes to complete. Brand credibility decreases price sensitivity but the intensity of the consumers choices differs with products. The emphasis is on the product category factors that could affect the impact of brand credibility on price sensitivity. Consumer characteristics also might determine the level of impact of brand credibility and price sensitivity. Observed results suggest that the interaction between brand price and credibility is heterogeneous, which suggests that it is likely to be associated with consumer specific characteristics and the level of advertisement occur in certain period. These types differ in consumer uncertainty about product attributes plus in specific features in categories that affect sensitivity to uncertainty. It argues on the impact of price on consumption of a credible brand when there is asymmetric information through advertising. Economic framework suggests that brand credibility moderates price sensitivity under uncertainty. In high latent risk and high involvement categories, in which consumer purchase decisions may be quite complicated, the predicted effect was bigger. Price effects strongly recommend that credibility offer number of consumer benefits, which decreases price sensitivity. Variables: Brand credibility (trustworthiness, expertise, usage), Brand choice, Product category, Product attributes, Brand name and Consumer benefits. H0: online medium effects consumer price sensitivity more than offline medium To see the impact of online advertisement on advertising price sensitivity is the reason behind choosing this article. According to article The online medium and consumer price sensitivity written by Venkatesh Shankar, Arvind Rangaswamy, Michael Pusater (1999), paper explains a logical framework regarding the assumption that internet increases price sensitivity and intensify price competition and factors characterizing the online medium, consumers and intermediaries to explain the main reasonable effects of the online medium in price sensitivity. The articles inspect two main aspects of price sensitivity, the intensity of customer attaches to price relative to other attributes (Price importance and price search). About 1/4th of revenues in online shopping industry come from travel services, data set 1comprises of both medium but specified only to Marriott international and a same with data set 2 for making different hotel reservation but for any hotel chose by the respondent with same questionnaires. They asked questions regarding most recent online reservation and most recent offline reservations. Investigation in data set 1extends from the brand level to the product category level and overcomes problems due to self- selection bias in data set 1, to reduce impartiality, the differences in the frequency of shopping between the samples accounted for analysis. For data set 1 primary data collected for the customers of Marriott international and comparing the attitudes and behavior demographically to the population that differ in the medium usage, examine the online medium moderation on price sensitivity and lastly stresses the effects of website factors on price sensitivity. For offline medium consumers questionnaires mailed to customers through Marriott international customers data while for online customers, the survey posted on Marriotts website with a new tag. Only 214 form online and 306 from offline usable recipients (15%) enabled to respond. Data set 2 had to go through a test provided by hospitality sales and marketing association international and customers chose on the basis of using both online and offline medium, Receiving 144 responses from a sample of 2000 customers randomly selected from the list, who chose hotel both online and offline (a response rate of 7.2%) Talking about online medium factors interactivity and perceived depth of the message helps dampen price importance but at the same time ease of price search increases price importance, content and information interactivity does not give any significant result. Using an intermediary and product/price bundling increases price comparison and price importance. Brand loyalty and time value reduces online price search. Looking at offline medium, the perceived range of option does not diminish price importance or price search; but price search reduce because of product/price bundling by an intermediary. Price comparisons using intermediaries has a much stronger impact on price search offline than online. For both sets, the result is consistent as the online and offline models are similar. Online medium effects price importance more because Highlights the range of product options and price bundling by an intermediary to diminish the price importance then it put emphasis on brand loyalty which decreases price search and the effect of price comparison by an intermediary and lastly it is easier to search for price information which reduces the search cost and time as well. Price/product bundling proves to be a strategic advantage for the firms, more online than offline. The price comparison using intermediaries will be more beneficial if online intermediaries are used and provide proper service/ good description with prices and get it linked to the other sites as well. Variables: Price search, Price importance, Price information, Non-pricing advertising, Web-site design, Targeting distribution, Brand loyalty, value of time, frequency of shopping, Alliance strategies, Online attributes price importance influence by medium- product category, demographics. H0: Advertising Effects Evaluates In Three-Dimensional Space of Product (Experience, Affect, Cognition) This paper named How Advertising Works written Demetrios Vakratsas, Tim Ambler (1999) by related to my topic in this way that it talks about the impacts of advertising on consumers which helps observe what features of ads influences consumer behavior or changing their buying behavior. The authors gather the information about how advertising affects the consumer. Advertising effects classified into intermediate effects, for example, on consumer beliefs and attitudes, and behavioral effects, which relate to purchasing behavior, for example, on brand choice. The authors propose that advertising effects studied in a space, with affect, cognition, and experience as the three dimensions. The EAC Space adjusted according to the context: product category, competitive environment, other marketing mix components, stage of the product life cycle, and target audience. The article has reviewed former research of intermediate and behavioral effects of advertising using models from market response. Advertising can be estimate in a three-dimensional space using the dimensions of experience, affect, and cognition (the EAC Space). The coordinates of the three dimensions can verify the importance of a specific advertising promotion. The article have classified and reconsider preceding research of intermediate and behavioral effects of advertising using a arrangement of models preliminary from market response and ending with integrative and nonhierarchical models. The principal overview concerned the persuasive hierarchy (CA) category of models of advertising effects. Although such models dynamically engaged for 100 years but still flawed on two bases: the concept of hierarchy on which its origin cannot empirically sustained, and have eliminated experience effects. The article suggest that behavioral (brand choice, market share) and cognitive and affective (beliefs, attitudes, awareness) directed industry to analyze the edge of context, intermediate effects, and long- and short-term behavior. In this attempt, determination of affective reactions from cognitive partiality evaluated and this is especially important for low-involvement products for which habit and affect are much more important than cognition. On the contrary, it is safe to say that effects of advertising can calculated by (EAC) space of any product but the dimensions can vary from product to product and hence the importance of dimensions as well. Variables: Consumers beliefs, Consumers attitudes, Purchasing behavior, Brand choice, Ads goal diversity, Product category, Competition, Stage of product cycle, Target market, Market share and Awareness H0: Price Advertising Positioning Tactics Increases Brand Equity, Price Importance and Consumer Price Sensitivity H1: Non-Price Advertising Positioning Tactics Decreases Brand Equity, Price Importance and Consumer Price Sensitivity The article The impact of advertising positioning strategies on consumer price sensitivity written by Ajay Kalra and Ronald C. Goodstein (1998) examines the relationship of brands positioning strategies through advertising with consumer price sensitivity. The authors examine the link between advertising and price effects and that this bond depends on the definite advertising positioning strategies. The advertising has different objective, depending on the competitive perspective of the brand and others positioned to narrow the supposed difference between brands. The authors recognize that price- oriented advertising raises sensitivity while non-price oriented advertising decreases sensitivity. Non-price advertising examines two tactics that fail to increase brand price equity: value-oriented positioning, attribute (meaningless) differentiation, while comparative tactics increase price importance and sensitivity at the category level. In addition, findings bring about that advertising effectiveness measured at both the brand and category levels. The hypothesis tested in two experiments transversely different product categories, entailing that advertising effectiveness must extend other than brand rate related to attitude. Testing of how non-price advertising positioning strategies affect brand equity, price importance, and category price sensitivity. Opposing to the accepted vision, numerous types of non-price positioning tactics can diminish equity and increase price sensitivity. Ninety graduate students at a major west coast university volunteered to contribute in experiment carry out in one of four experimental surroundings and as an incentive for $100 lottery given. They asked to analyze a rough advertisement for a new product and under high-involvement, circumstances and advertising positioning varied without the alteration in the brand attribute information in the advertising copy. The experiment designed within one factor and four level of advertisement positioning. An advertisement can have particularly dissimilar effects at each level like at comparative level will be beneficial for minor brands but not for premium brands, because it will increase price sensitivity for whole product category. The results also suggest that brand equity and advertising effects must assess in terms of both attitudes and behavioral manifestation. Pricing effects happen because of advertising, when attitudes extracted from the analysis. Nevertheless, the case is different in low involvement where meaningless attribute positioning and celebrity endorsements could significantly affect brand equity and category price sensitivity. Emotional appeals and fear appeals as attitudinal effects also influence advertisements in a cognitive manner. On this note, the conclusion made that non-price advertising positioning strategies affect brand equity, price importance, and price sensitivity and promotional price advertising increases price sensitivity, whereas non-price advertising decreases price sensitivity. Several types of non-price positioning tactics can decrease equity and increase price sensitivity and brand equity measures extend beyond attitudes and include the ability to demand a premium price. Variables: Advertising- positioning strategies, Brand equity, Celebrity endorses positioning, Meaningless attribute differentiation, unique features positioning, Brand comparison and Value positioning H0: Price Sensitivity is Measureable The paper Price Sensitivity Measurement written by Robert C. Lewis and Stowe Shoemaker (1997) elaborates on the measurement of price sensitivity through hospitality industry, to see the determinants of price sensitivity are the reason of choosing this article. Instead of using price methods on trial basis and error to determine the right price for products or services, a hotel or restaurant operator can use a relatively simple survey tool to measure customers price sensitivity. The prices for services faces at least three complicating factors: Customers often have inaccurate or limited reference prices (i.e. right prices) for services, they use price as a key signal for quality and monetary price is the only cost for service customers. Reference prices have complicated the different needs of customers in two ways: The interpretation of price (value based) on the buyers view and the relationship between price and value. A price sensitivity measurement determines how consumers percepti ons of the value affected by the interaction of price and quantity. A study conducted in which consumers asked to state the highest and lowest prices to which they purchase selected inexpensive items, showed that price act as a quality indication but not an absolute barrier to purchase. Actually, the price sensitivity measurement examines price perceptions by determining levels of customers resistance as they relate to perceived quality and the market range of acceptable prices for a specific product or services. Authors examined the application of the price sensitivity measurement model (PSM) to the association meeting market. The five components of our hypothesis are as follows: firstly, a point at which hotel room rates considered cheap or expensive; the price considered too cheap and quality questioned; no matter what the quality and price is, it is too expensive and purchase is beyond consideration and lastly a way to measure the above points. In addition, these are the questions to analyze the value of a product or service. The last two questions are actually to measure the optimal price point. Room rates are a definite factor in the meeting planners purchase decision. The hypothetical situation considered was to plan an annual convention for organization to hold in Des Monte with expected attendance of 300- 500 attendance, which will last four days, and hosted in first class hotel. Rooms single occupied and participants will stay at the same hotel and the chosen (four) hotels without a ny prior experience. Final decision based on four questions and the design made with two objectives in mind: to minimize the intervening variables that might enter into the situation, thereby affecting their respondents and expect respondents to projects their associations needs and into the situation. Survey to send to a random sample of 443 association-meeting planners and received 115 usable responses (constituting 33% response rate). The study has indicated the existence of a range of acceptable prices for meeting planners. it can be helpful in determining to compare the perception of specific brands, the competition and variables within a product line. The result showed that the price sensitivity measurement technique could most likely apply to the hotel industry though there is no basis for interpreting the results. It could give the indifferent point, an indifference percentage, and an optimum pricing point, a stress level and a range of acceptable prices on lodging industry benchmarks with which to compare those values. In addition, the conclusion made that some meeting planners have in mind threshold prices outside of which price will inhibit their decisions to purchase. The degree to which they are price sensitive (respondents) is difficult to determine. Variables: Quality, Product features, and consumers perception of value H0: An increase in non-price advertising leads to lower price sensitivity among consumers H1: The use of price advertising leads to lower prices H2: An increase in price advertising leads to higher price sensitivity among consumers The paper Empirical Generalizations about the Impact of Advertising on Price Sensitivity and Pricewritten by Anil Kaul and Dick R. Wittink (1995), is linked to my topic in this way that this paper have made generalization statements which works as a medium for measuring the impact of advertising on consumer price sensitivity. The term empirical generalizations suggest the same results comes out in different circumstances and are gathered on outcomes from varied marketing strategies and the result will help estimating the price insensitivities and making a strategic decision about market segmentation, price-marketing activities and competitive market strategies. Two types of advertising are Non-price advertising (national advertising) gives the information about the brand positioning and its intentions to communicate about the characteristics (unique) of the brand and Price advertising (local characteristics) gives the information related to price and availability of the brand. A chan ge in price sensitivity is measured either by Researchers employing experiments (interaction between advertising and price) or by econometric researchers (use price elasticity). It generates a set of three empirical generalizations after studying the previous marketing methods: The approach is to analyze the characteristics and results of previous studies providing explanations on the relevance of these generalizations means the relationship between advertising and price sensitivity observed by an overview of 18 studies. The observations made from a large set of products e.g., new products, mature products, consumer (non-durables) and durables, services with identification the type of product, the number of brands, the type of advertising, the measure of advertising and price sensitivity, and the type of interaction (result). Three implications considered to assess the link between advertising and price sensitivity: Firstly, the difference between price sensitivity of current consumers from additional consumers attracted by increased advertising. Secondly, the measurement of price sensitivity whether aggregate (price elasticity) or disaggregate (brand choice to price) data. Third consideration is about target market. If market were highly price-sensitive, t hen the ceiling effect would be a partial effect of price advertising on sensitivity but if it is of price-insensitive, non-price advertising will slightly influence the price receptiveness. The results specify that in nine studies price sensitivity increases with higher advertising, in seven studies it decreases with higher advertising, and in two cases both effects are attained. Considering only those cases where at least three studies have provided the same result. Focus is on the area of price advertising as moderators such as market share, similarity of brands characteristics or benefits, product life cycle, and the number of competitors, in affecting this relationship and is large enough to alter the brand choice. Moreover, creates variation on price sensitivity due to increase advertising from 20% to 180%. Considering this fact that product-related and other factors that affect the amount of change in price sensitivity in such situations, the conclusion is that non-price advertising reduces the price sensitivity( accepts H0 ) and falsifies H1 and H2. Variables: Brand positioning, Product information, Product differentiation, Brand loyalty, Brand choice, Product market level, Type of product (new products, mature products, consumer nondurables and durables, services), Advertising content, Market share, Similarity of brands characteristics or benefits, Product life cycle and Number of competitors. H0: Advertising Builds Market Power Similar to above article this article Price Sensitivity and Television Exposures written by Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss (1992) elaborates the contradictory findings with regard to increases in brand advertising activities lead to increase /decrease in price sensitivity. Mentioning the lack of data to measure the revelation of ones households to advertisements and to restrain competitive activities has been a major limitation to date. This paper finds in high-level of publicity of the product, house- holds brands choice and price sensitivity can decrease for two frequently purchased products though it says that increased advertising linked with increase households brand choice and price sensitivity as well. For a number of decades researchers have been attempting to understand the impact of marketing mix variables (price and advertising) on sales (or market share) of purchased goods. However, the interaction of price and advertising has not completely measured. Set of models designed to examine the effects of advertisings on price sensitivity. Dry dog food accounts for about 60% of total consumer expenditures and eighteen of the 39 brands have large differences in advertising intensity with only one brand had a market share greater than 10%, there were 186 unique brand available to consumers. Because of so many brand choices, minor brands combined into aggregate brand categories. In addition, brand-sizes ignored for three reasons. First, television advertising focuses on brand benefits and does not deal with package size. Second, the package size decision is likely, not a purchase-to-purchase decision. Finally, for the sample households, more than 70% of the dog food purchases were for a package size of five pounds. To reduce the number of alternatives to a manageable size, brands grouped into aggregate categories according to the size of their market share of 5% and brands advertised and not advertised, so the number of alternative comes down to 11. All brands attributes compared to each other as alternative of others. A similar procedure applied to the aluminum foil data. The aluminum foil market (in the test city) was aggregated to consist of three brands or choice alternatives, one major brand, private brands, and generic brands. Only the major brand advertised on television and the results were similar of that dog food. The results are steady with the point of view that increased advertising is associated with increased brand choice and price sensitivity. In light of the effect of advertising on sales, several points noted. Firstly, the purchases vary in buying behavior of households and reflect only short run effects for advertising and the other mix variables. Price sensitivity effects are generally short-lived. In addition, results show that the indirect effects of advertising have an important effect on price sensitivity; usually that the immediate impact of advertising is still low as compared to that of other variables. In turn, the hypothesis is constant with the confirmation that the information conveyed to consumers may not be underpinned the distinct traits and attributes of a brand. Rather, advertising may be increasing consumers brand awareness, strengthen resemblance with other brands, and increasing price competition at the retail level. The interpretation of this means that good advertising that builds market power is difficult to develop and maintain. Variables: Brand choice, Market share, preferred brands, Direct competition, Awareness among consumers, Search costs, Brand equity, Display activities, and Brand loyalty. H0: Advertising diminishes the effect of Consumer Price Sensitivity The article The Effects of Advertising on Co

The Stem Cell Life Safers Essay -- Biology, Cells

Envision a euphoric world where a couple insignificant little cells had the possibility to cure horrible chronic diseases like cancer. Picture how incredible that would be. Now imagine this, the only sacrifice you would have to make to save millions of people, would be killing a few babies here and there. Now how does that sound to you? Sounds like a rapidly developing dilemma. If that was your initial thought, you were correct. This dilemma is called embryonic stem cell research, and it has caused conflicts with peoples’ opinions, morals, and religion for years. Being that scientist, doctors, and the public can’t decide if embryonic stem cell research is moral or immoral, the research should just be banned altogether and researchers should begin focusing on other methods of research to find cures for diseases. What are Embryonic Stem Cells, you may ask? Embryonic Stem Cells are cells that are extracted from human embryos. These particular stem cells can transform into more than two hundred varying tissue types. (Birtley, Cate) The embryonic stem cell is a possible life saver. It has the potential to cure diseases such as cancer, Parkinson’s disease, and eventually the memory loss disease, Alzheimer’s. (Svoboda, Elizabeth. 5) However, stem cells have instances where they shouldn’t be as glorified as they are. According to Don Taylor, the director at the Center for Cardiovascular Repair, at the University of Minnesota, â€Å"Embryonic Stem Cells represent the good, the bad, and the ugly. When they are good, they can be grown to a large number in the lab and used to give rise to tissues, organs, or body parts. When they are bad, they don’t know when to stop growing and they give rise to tumors. The ugly – well we don’t unde... ...om a newborn babies umbilical cord. These stem cells, if they had been left alone to develop further, would have formed into immune system cells or blood cells. Since these cells would’ve eventually become immune system or blood cells, they can’t morph into as large of a variety as embryonic stem cells can. However, they are still very effective in helping patients that are suffering from blood diseases such as leukemia or hepatitis. Cord-blood stem cells also serve as a great alternative to the patients having a bone marrow transplant. While these stem cells are extracted from the stem cells of babies, it is of no harm to the child whatsoever. On the other hand, when you obtain embryonic stem cells, you are extracted them from the undeveloped embryo which ultimately leads to the destruction of the embryo and the death of the child. (Svoboda, Elizabeth 1)